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North America's movie-buck the trend in the economic downturn gains, some analysts refer to this situation reflects the public face of economic downturn, reducing travel and other more expensive consumer, to select a movie of such low consumption leisure and recreational activities.
"Sony Pictures" that the recession is rediscover the value of the film. Some experts believe, good box office and the "lipstick effect" related.
Put forward the "lipstick effect" of this theory scholars have found, lipstick, though not a necessity, but the economic downturn, the sales did not fall, they believe, this is because the lipstick cheaper price than other cosmetics, to attract female customers money to buy, dressing up, as a consolation.
Looking at last year's blockbusters, including "Transformers Revenge of the Fallen," "Harry Potter 6 - Half-Blood Prince" and so on, is not easy entertainment, that is, sci-fi fantasy, really difficult for people living to provide a good escape space . Tender "shaking cavalry" and low-cost Comedy "Hangover", Zeyi original freshness, moved the audience.
Research "OTX" A survey conducted last year discovered that consumers think a movie is the "best value" of leisure entertainment. Similar survey two years ago, the "go to the movies" only ranked fifth, below the "eating out", "home to see DVD", "see TV" and "Internet" and so on.
Estimated that the movie will still be the North American continent, a national "best value" of leisure entertainment.